Wendy’s answers the question after 27 years: Where’s the beef?

Ad for Wendy's new campaign answering the question.

It became an instant catchphrase 27 years ago: “Where’s the beef?” barked a cranky old lady demanding more meat in her burger in one of Wendy’s most notorious commercials.

Now the fast food giant is answering that question.

As part of a campaign to revamp its single, double and triple burgers, Wendy’s is reviving the query and answering in the same fashion: “Here’s the beef!” in a commercial that starts running next Monday, according to the New York Times.

The new cheeseburgers, which Wendy’s claims are thicker and juicier than ever, are “part of an effort we’ve been undertaking the past couple of years to rebuild the core of our menu,” Bob Holtcamp, senior vice president for brand marketing at the Wendy’s Company, told the Times.

To find out more, read the New York Times’ story.

Check out the video of the original 1984 commercial asking, “Where’s the beef?”